The goal of investing, Cougar Global believes, is to achieve compound annualized returns that meet the client’s investment objectives.  The primary means of achieving high compound growth rates is to avoid losing money.  In order to achieve this objective, Cougar Global’s investment philosophy is to participate in bull markets and avoid bear markets.  Cougar Global is a tactical asset allocator, and has been 97% equities or 100% fixed income and money market in the period when believed it was appropriate.

Cougar Global shares with the vast majority of retail investors (and very few academics) an “asymmetric attitude toward risk”.  Cougar Global attempts to avoid downside risk, but is quite willing to accept the “risk” of upside opportunities.